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The move towards shared telematics platforms 2013-03-11| 작성자 : 관리자| 조회 : 547

Forget smartphone apps – leave that sort of thing to Apple and Google,” Roger Lanctot, associate director of the global automotive practice at consultancy Strategy Analytics told more than 700 delegates in Munich last month at the Telematics Munich 2012 conference. They are a waste of time and money, he said.

Forget putting too much data on dashboard screens, too, be­cause “traditional apps and mobile services are designed to turn their users into a screen zombie … they want to take up your time and keep you on that screen for as long as possible because that it what is valuable,” fellow speaker Jim Nardulli, senior vice president of NNG, added.

“Surely, in the car, the opposite is the case. We need to create things that take the cognitive load to zero” Nardulli argued, creating things that keep people’s hands on the wheel and their eyes on the road. “If we don’t do this, the legislators are going to rule us into a corner,” he warned. 

기사원문보기 : http://www.itsinternational.com/categories/networking-communication-systems/features/the-move-towards-shared-telematics-platforms/