As companies look to enter the emerging markets of Latin America, Susan Kuchinskas looks at the connected-car services that will meet the needs of drivers
Government legislation is at the top of the list of influences on Latin American markets, according to Scott Sedlik, vice president of marketing for INRIX. CONTRAN 245 is Brazil's legislation requiring all new vehicles to be equipped with tracking modules; it's in the early stages of implementation and will benefit hardware manufacturers. (For more on Contran 245, see Telematics in Brazil and LATAM: Going beyond GPS and Telematics in Brazil: The law of the market.)
One differentiator in Latin America is that most vehicles are sold without installed infotainment systems; in many cases, without even radios, Sedlik says. This is because, not only are passenger cars expensive, consumers also pay higher taxes. So the communications devices taken for granted in the United States and Europe are a separate purchase in Latin America.
기사원문보기 : http://analysis.telematicsupdate.com/infotainment/telematics-and-connected-car-latam
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