<P class=article-precis>Matt Jones, senior technical specialist&#8211;infotainment, Jaguar Land Rover and vice president of GENIVI Alliance, talks to Susan Kuchinskas about giving consumers the customized telematics they demand</P> <P>As technical lead for the next generation of infotainment systems at Jaguar Land Rover and the vice president of the GENIVI Alliance, Matt Jones is working to open infotainment standards to allow advanced telematics features. Joining Jaguar Land Rover in 2002 after a career in professional audio, he led the deployment of rear-seat entertainment and television across the range of vehicles.</P> <P>As a chartered electrical and mechanical engineer, Jones has the chops to manage the company&#39;s system architecture teams and offshore development centers. TU asked him how Jaguar Land Rover works to address the requirements of customers around the world and whether GENIVI can really enable the level of customization they require.</P> <P>&nbsp;</P> <P>기사원문보기 : <A href=&quot;http://analysis.telematicsupdate.com/infotainment/qa-telematics-standardization-global-market&quot;>http://analysis.telematicsupdate.com/infotainment/qa-telematics-standardization-global-market</A></P>