<P>Apple fans were delighted at the company&#39;s recent announcement that it had signed deals with eight automakers to integrate Siri voice control technology into cars. Meanwhile, Silicon Valley geeks were agog at Google&#39;s autonomous vehicle, recently sighted on highways and at fast food joints.</P> <P>But fanboys weren&#39;t the only ones who noticed these two automotive announcements. In a research note about the news, Baird Equity Research warned that systems that allow drivers to plug smartphones into vehicles could hurt the market for embedded infotainment systems. (For more on smartphones, see <A href=&quot;http://analysis.telematicsupdate.com/infotainment/smartphone-model-telematics-hmis-part-i&quot;><U><FONT color=#0066cc>The smartphone as a model for telematics HMIs, part I</FONT></U></A>, <A href=&quot;http://analysis.telematicsupdate.com/infotainment/smartphone-model-telematics-hmis-part-ii&quot;><U><FONT color=#0066cc>The smartphone as a model for telematics HMIs, part II</FONT></U></A>, <A href=&quot;http://analysis.telematicsupdate.com/infotainment/telematics-smartphones-and-future-connected-infotainment&quot;><U><FONT color=#0066cc>Telematics, smartphones and the future of connected infotainment</FONT></U></A>, and <A href=&quot;http://analysis.telematicsupdate.com/other/telematics-and-%E2%80%98built-%E2%80%99-vs-%E2%80%98brought-%E2%80%99-debate&quot;><U><FONT color=#0066cc>Telematics and the ‘built-in’ vs. ‘brought-in’ debate</FONT></U></A>.)</P> <P>&nbsp;</P> <P>기사원문보기 : <A href=&quot;http://analysis.telematicsupdate.com/infotainment/telematics-and-apple-google-battle-over-connected-cars&quot;>http://analysis.telematicsupdate.com/infotainment/telematics-and-apple-google-battle-over-connected-cars</A></P>